Migrate target type 'Duration' conversions to Whatsapp Number List Analytics 4 With GA4, Google has completely moved away from 'Goals'. You now all need to set up conversions via 'Events'. There are no more ready-made target types available. If you want to bring your goals with goal type 'Duration' from Universal Analytics to GA4, a Whatsapp Number List is needed. That is why I have developed a solution that allows you to mimic this functionality relatively easily.
This solution uses Google Tag Manager and is Whatsapp Number List to import into your website. Before you start, Google Tag Manager must be installed and the GA4 configuration tag must be present in your Whatsapp Number List container also read: 5 alternatives to Google Analytics (GDPR proof) Import into Google Tag Manager Follow these steps to import the solution: Download the container file (save the file to your desktop). Go to Google Tag Manager and Whatsapp Number List the container of your website. Then go to 'Manage' and click on 'Import.
Container' and use the following settings: Choose the Whatsapp Number List file from step 1. Choose existing workspace 'Default workspace'. Important: choose the option 'Merge' and then 'Rename conflicting tags, triggers and variables'. Click on 'Confirm'. You have now imported the solution. Go to Tags and open the tag 'GA4 Event – Session Duration'. Here you need to adjust one thing: Under the option 'Whatsapp Number List tag', select the 'GA4 configuration'. If all goes well, it is already there.